A designer and business consultant based in Philadelphia, PA had designed a shirt for the protest in order to galvanize his friends to action and commemorate the day.
A happily coupled screen printer who gaily prints in Camden, NJ had also printed a shirt for the protest to distribute and sell.
The designer/business consultant and the screen printer met and decided to put their advocacy to broader use. Their vision is to change the world one t-shirt at a time and promote social change via fashion.
The two founded WEARISM, a clothing line designed by minorities of some kind or another and printed by hand in the United States on fashion fit garments. A percentage of profits goes to support like-minded organizations related to the cause promoted on the t-shirt. So not only does the buyer promote by wearing, they donate and further the cause simply by buying.
Wear What Matters
