I think it could be because he's originally from the Midwest.
It could also be the fantastic model photos that any gay boy would love (Check out: www.bouska.net).
But the activist in me says it's because he and his partner launched one of the most visibly recognizable gay rights media campaigns.
The NOH8 Campaign was Adam and his partner Jeff Parshley's response to Proposition 8 in California. Now celebrities and normal folk everywhere are putting on plain white t-shirts, facial tattoos, and silver duct tape to help promote awareness for Marriage equality and anti-discrimination.
After a little over a year, there are over 2000 photos and the campaign keeps growing. It has it's fair share of criticism (See Steven Paul's DEFEC8 - if feces does not bother you), as comes with anything so successful and visible. But I tell you, if I had a plane ticket to LA, I'd head to their open photo shoot on April 25 and gladly give him my $40 and a hug. But alas, my grass roots self is out east this time of year.
Check out his campaign:
Wear What Matters
